Social Media Management For Independent Hotels

social-media-management-for-hotelsDivine Hospitality Consulting provides comprehensive social media management services to Independent Hotels to share your property’s unique value with the world and enable you to listen to and effectively interact with their past, current and prospective guests across numerous social media networks building a positive online reputation of your hotel.

We’ve created the framework to put the right strategies in place which analyse the impact of social media and online reviews on guest satisfaction, measure your property’s performance, and support to execute the plan to drive incremental direct bookings.

Divine Hospitality’s Social Media and Online Reputation Management strategy is based on 3 components:

  1. Guest Satisfaction Analysis & Channelizing Feedback from Guest Satisfaction analysis to establish operational guidelines.
  2. Market Landscape Analysis
  3. Implement the Social Media Engagement Action Plan and ensure it is executed with precision.

1: Guest Satisfaction Analysis & Channelizing Feedback from Guest Satisfaction analysis to establish operational guidelines.

Observe what guests are saying about your hotel across online review sites,OTAs, Travel forums, blogs, and social networks.

Analyze data Share feedback analysis with your leadership and guest engagement team to help them respond effectively to online reviews and engage the entire hotel team, making necessary changes to operations to improve your property’s customer service.

By tracking online reputation key performance indicators, We can gain new valuable insights which help us understand what guests really adore about your hotel, what’s really important to them, which areas need improvement and where you should prioritize your capital investments to Improve operational performance.

2: Market Landscape Analysis to Gather Competitive Intelligence

Objective: Examine Competitor Guest Satisfaction and ascertain where you stand against your competitive set when it comes to public guest feedback. In short, know everything about them – inside – out:

By leveraging data from this analysis to benchmark your property against the competitive set, Divine Hospitality also identifies competitive advantages and competion’s weaknesses and helps you to uncover new marketing channels, and use best practices to optimize your online marketing, brand positioning and public relations efforts.

3: Implement the Social Media Engagement Action Plan and ensure it is executed with precision.

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Contact us today to know how we can assist you to increase your brand reach, influence potential guests and drive incremental direct bookings to your property.