Hotel turnaround consultants

We help small and medium sized independent hotels and boutique resorts improve financial and operational performance by addressing problems head-on and driving rapid change to achieve faster results.

Hotel turnaround consultants

We help small and medium sized independent hotels and boutique resorts improve financial and operational performance by addressing problems head-on and driving rapid change to achieve faster results.

Is your hotel underperforming?

Do you feel like you've tried everything and nothing seems to work?

The hospitality industry is in a constant state of flux. The market is always changing – sometimes a lot, sometimes a little – and so is the business itself.

A business is like a ship, sailing the ocean, with currents moving it one way and the wind blowing it another. One minute the water is calm, the next huge waves are crashing over the bow.

Are you facing these challenges in your business?

Small and medium sized hotel owners, often face a variety of business challenges, which include:

Increased competition from larger hotel chains and vacation rental properties.

Limited marketing and advertising budgets.

• Challenges in building brand recognition, and differentiating their properties due to limited resources.

High commissions charged by OTAs

• Challenges in generating sufficient revenue to cover high operating costs.

Limited access to industry insights and data.

• Challenges in predicting and managing occupancy rates, forecasting revenue and managing cash flow.

Limited resources for technology and innovation.

• Challenges in providing the same level of guest service as larger chains.

Limited resources for managing the property

• Difficulty in managing reputation and online reviews.

Limited negotiating power with suppliers

• Challenges in attracting and retaining skilled staff.

• Difficulty in obtaining financing from traditional lending institutions.

We saw the problems faced by independent hotel owners and we decided to step in.

Is your hotel underperforming?

Do you feel like you've tried everything and nothing seems to work?

The hospitality industry is in a constant state of flux. The market is always changing – sometimes a lot, sometimes a little – and so is the business itself.

A business is like a ship, sailing the ocean, with currents moving it one way and the wind blowing it another. One minute the water is calm, the next huge waves are crashing over the bow.

Are you facing these challenges in your business?

Small and medium sized hotel owners, often face a variety of business challenges, which include:

Increased competition from larger hotel chains and vacation rental properties.

Limited marketing and advertising budgets.

• Challenges in building brand recognition, and differentiating their properties due to limited resources.

High commissions charged by OTAs

• Challenges in generating sufficient revenue to cover high operating costs.

Limited access to industry insights and data.

• Challenges in predicting and managing occupancy rates, forecasting revenue and managing cash flow.

Limited resources for technology and innovation.

• Challenges in providing the same level of guest service as larger chains.

Limited resources for managing the property

• Difficulty in managing reputation and online reviews.

Limited negotiating power with suppliers

• Challenges in attracting and retaining skilled staff.

• Difficulty in obtaining financing from traditional lending institutions.

We saw the problems faced by independent hotel owners and we decided to step in.

How to find out if your hotel needs a turnaround?

There are several reasons why hotels underperform. Look out for the following signs in your hotel’s business:

1. There is a steady or even a sharp decline in occupancy. You think that it’s the market to be blamed but then find out that your competitors are doing good.

2. Majority of your business comes from OTAs and third party channels

3. You are paying over 25% (on an average) of your room revenue in OTA commissions

4. There is a fall in your ratings on Google, trip advisor and other review sites

5. There is a high staff attrition in your hotel.

6. Your regular guests frequently say that “your service standards are not what they used to be earlier”

7. The most common method used to sell rooms in your hotel is by increasing discounts and lowering room rates

8. You have to spend frequently on the room upkeep and your maintainance costs are on the rise

9. There is a shortage of cash flow for capital improvements, employee training and sales efforts.

10. Guests call your reservations to tell them how OTAs are offering lower rate for your room and ask you to match them if you want the booking

11. A walk – in guest comes to your lobby and enquires about the room rate. When your staff offers him the best rate (approved by management) the guest checks the OTA sites on his phone and goes ahead to book the same room through the OTA, while at your hotel and you have no choice but to accept the booking.

12. Guests who stay at your hotel hardly have any meals in your restaurant. (besides the complimentary buffet breakfast of course…)

13. You have a low rate of repeat guest bookings

14. It’s high season time and you expect to cover up for the lean season gone by. Your hotel gets sold out first in the market. You are obviously happy but then realise that your competitors sold the rooms at a much higher rate than you.

Do any of the above scenarios look familiar to you?

Are you experiencing these in your hotel business?

If your answer is yes, then know that it’s time for an overhaul…

How to find out if
your hotel needs a turnaround?

There are several reasons why hotels underperform. Look out for the following signs in your hotel’s business:

1. There is a steady or even a sharp decline in occupancy. You think that it’s the market to be blamed but then find out that your competitors are doing good.

2. Majority of your business comes from OTAs and third party channels

3. You are paying over 25% (on an average) of your room revenue in OTA commissions

4. There is a fall in your ratings on Google, trip advisor and other review sites

5. There is a high staff attrition in your hotel.

6. Your regular guests frequently say that “your service standards are not what they used to be earlier”

7. The most common method used to sell rooms in your hotel is by increasing discounts and lowering room rates

8. You have to spend frequently on the room upkeep and your maintainance costs are on the rise

9. There is a shortage of cash flow for capital improvements, employee training and sales efforts.

10. Guests call your reservations to tell them how OTAs are offering lower rate for your room and ask you to match them if you want the booking

11. A walk – in guest comes to your lobby and enquires about the room rate. When your staff offers him the best rate (approved by management) the guest checks the OTA sites on his phone and goes ahead to book the same room through the OTA, while at your hotel and you have no choice but to accept the booking.

12. Guests who stay at your hotel hardly have any meals in your restaurant. (besides the complimentary buffet breakfast of course…)

13. You have a low rate of repeat guest bookings

14. It’s high season time and you expect to cover up for the lean season gone by. Your hotel gets sold out first in the market. You are obviously happy but then realise that your competitors sold the rooms at a much higher rate than you.

Do any of the above scenarios look familiar to you?

Are you experiencing these in your hotel business?

If your answer is yes, then know that it’s time for an overhaul…

When traditional business thinking doesn’t work…

Most business thinking has almost always been based on an analytical approach: breaking things down into small pieces, then studying them in isolation.

The problem is, it doesn’t work because everything in a business is interconnected – the whole doesn’t behave like the sum of its parts.

For example, whenever the revenues of a hotel start declining, the management decisions all too often shift to a singular focus like cost cutting, to offset dropping revenues of the hotel. This results in a further downward spiral for the hotel.

Since your actions affect the business as a whole, you may make decisions that have unintended consequences if you focus on problems in isolation.

You might cut costs in the hope of making a bigger profit, but accidentally make your products less desirable by reducing their quality.

The net result is that you sell fewer rooms and become less profitable, not more.

Only an effective business turnaround can help such a hotel business stave off the next phase of decline: a liquidity crisis.

When traditional business thinking doesn’t help…

Most business thinking has almost always been based on an analytical approach: breaking things down into small pieces, then studying them in isolation.

The problem is, it doesn’t work because everything in a business is interconnected – the whole doesn’t behave like the sum of its parts.

For example, whenever the revenues of a hotel start declining, the management decisions all too often shift to a singular focus like cost cutting, to offset dropping revenues of the hotel.

This results in a further downward spiral for the hotel.

Since your actions affect the business as a whole, you may make decisions that have unintended consequences if you focus on problems in isolation.

You might cut costs in the hope of making a bigger profit, but accidentally make your products less desirable by reducing their quality.

The net result is that you sell fewer rooms and become less profitable, not more.

Only an effective business turnaround can help such a hotel business stave off the next phase of decline: a liquidity crisis.

What is hotel turnaround consulting?

Hotel turnaround consulting is our specialized business consulting service that helps hotels that are struggling financially to quickly improve their performance and profitability.

We work with the hotel management team to identify areas of weakness and implement strategies to address them.

This includes analyzing the hotel’s financial and operational data, identifying cost savings opportunities, and developing a marketing plan to increase revenue.

We also work with the hotel staff to improve customer service and overall guest experience.

Our deep understanding of the industry, a strategic mindset, and the ability to implement practical solutions will help your hotel get back on track and become profitable again.

What is Hotel Turnaround consulting?

Hotel turnaround consulting is our specialized business consulting service that helps hotels that are struggling financially to quickly improve their performance and profitability.

We work with the hotel management team to identify areas of weakness and implement strategies to address them.

This includes analyzing the hotel’s financial and operational data, identifying cost savings opportunities, and developing a marketing plan to increase revenue.

We also work with the hotel staff to improve customer service and overall guest experience.

Our deep understanding of the industry, a strategic mindset, and the ability to implement practical solutions will help your hotel get back on track and become profitable again.

Do you want to transform your property into a
cash-generating, profitable, high-value asset?

Let's maximize the return on investment on your hotel investment.

Hotel turnaround consulting is a improvisation process with a holistic approach.

We understand the unique challenges that hotel owners and managers face. That’s why we’ve developed the Divine Hotel Turnaround Framework, a proven method for turning around underperforming hotels.

Divine Hotel Consultants help hotels orchestrate an effective business turnaround when all signs point to the need for fast, focused action.

Our Hotel Turnaround Consulting provides you the solid foundation to:

• Evaluate and refine product and service ideas

• Reduce risk by considering the broader impact of strategic decisions

• Identify the root causes behind business challenges

• Anticipate the impact of changes in the market and turn them to your advantage

• Collaborate more effectively across the hotel departments and teams

We deliver immediate impact to our client’s bottom line profits, cash flow, and top-line revenue growth—all while concentrating on what they must do to sustain successful change far into the future.

Do you want to transform your property into a cash-generating, profitable, high-value asset?

Let's maximize the return on investment on your hotel investment.

Hotel turnaround consulting is a improvisation process with a holistic approach.

We understand the unique challenges that hotel owners and managers face. That’s why we’ve developed the Divine Hotel Turnaround Framework, a proven method for turning around underperforming hotels.

Divine Hotel Consultants help hotels orchestrate an effective business turnaround when all signs point to the need for fast, focused action.

Our Hotel Turnaround Consulting provides you the solid foundation to:

• Evaluate and refine product and service ideas

• Reduce risk by considering the broader impact of strategic decisions

• Identify the root causes behind business challenges

• Anticipate the impact of changes in the market and turn them to your advantage

• Collaborate more effectively across the hotel departments and teams

We deliver immediate impact to our client’s bottom line profits, cash flow, and top-line revenue growth—all while concentrating on what they must do to sustain successful change far into the future.

Here's how we can help you turnaround your hotel

We will help you strategically improve your financial results through profit optimization, and operational cost control and value enhancement of your hotel business.

We start by initiating a response to performance issues, then swiftly define a transformation plan and mobilize the resources behind it.

Our hotel business turnaround consultants specialize in identifying the root causes of your hotel’s underperformance and creating a customized plan to turn things around.

Finally, we execute improvement initiatives to deliver on the hotel’s business goals. We introduce the turnaround measures together with the hotel team on site.

Here's how we can help you turnaround your hotel

We will help you strategically improve your financial results through profit optimization, and operational cost control and value enhancement of your hotel business.

We start by initiating a response to performance issues, then swiftly define a transformation plan and mobilize the resources behind it.

Our hotel business turnaround consultants specialize in identifying the root causes of your hotel’s underperformance and creating a customized plan to turn things around.

Finally, we execute improvement initiatives to deliver on the hotel’s business goals. We introduce the turnaround measures together with the hotel team on site.

Market Insights

Hotel business is dynamic and constantly changing, and we will help you to identify what is changing in your business, and why.

We will help you to make decisions based on the direction in which you’re travelling, not just your current location on the map.

Market Insights

Hotel business is dynamic and constantly changing, and we will help you to identify what is changing in your business, and why.

We will help you to make decisions based on the direction in which you’re travelling, not just your current location on the map.

Sales & Marketing

Potential customers are out there, right now, looking for the products and services you offer.

Wouldn’t it be great if you could show up exactly when they need you most?

Our digital marketing campaigns can help you reach the right people in the right moments to help you reach your business goals.

We’ll help you identify and target the right market segments and create unique and compelling customer value propositions and effective market segmentation strategies.

We will create online advertising campaigns which centre around the objectives you have for your business and fuel your business goals.

Our marketing campaigns will help you with the following:

1. Build awareness
Reach a targeted audience for your hotel and maximize exposure.

2. Increase website visits
Get the right people to visit your website.

3. Influence consideration
Encourage people to explore your products and services.

4. Get leads
Boost conversions by encouraging people to take action.

5. Drive sales and repeat guests
Grow online, in-person, and over-the-phone sales.

We will develop a solid sales & marketing plan for you that effectively promotes your hotel and drives direct bookings to maximize top-line revenue and bottom-line profitability.

Sales & Marketing

Potential customers are out there, right now, looking for the products and services you offer.

Wouldn’t it be great if you could show up exactly when they need you most?

Our digital marketing campaigns can help you reach the right people in the right moments to help you reach your business goals.

We’ll help you identify and target the right market segments and create unique and compelling customer value propositions and effective market segmentation strategies.

We will create online advertising campaigns which centre around the objectives you have for your business and fuel your business goals.

Our marketing campaigns will help you with the following:

1. Build awareness
Reach a targeted audience for your hotel and maximize exposure.

2. Increase website visits
Get the right people to visit your website.

3. Influence consideration
Encourage people to explore your products and services.

4. Get leads
Boost conversions by encouraging people to take action.

5. Drive sales and repeat guests
Grow online, in-person, and over-the-phone sales.

We will develop a solid sales & marketing plan for you that effectively promotes your hotel and drives direct bookings to maximize top-line revenue and bottom-line profitability.

Hotel Operations

Divine Hotel consultants can help improve your hotel operations in a variety of ways.

We provide expert analysis and advice on various aspects of the business, such as guest experience, staff performance, financial management, and overall operations.

We can also help you identify and implement solutions to specific issues, such as:

• Reviewing the hotel’s financial performance and identifying areas for cost savings.

• Analyzing guest feedback and identifying areas for improvement in guest service and experience.

• Assessing the hotel’s operational processes and identifying areas for efficiency improvement.

• Providing training and development opportunities to hotel staff to improve their performance and guest service.

• Helping the hotel to implement technology solutions to streamline operations and improve efficiency.

• Providing guidance on best practices in the industry and making recommendations on how to implement them in the hotel.

Overall, Divine Hotel Consultants can provide you a fresh perspective and bring industry expertise to help your hotel improve the operations, increase efficiency, and ultimately drive revenue and improve profitability.

Hotel Operations

Divine Hotel consultants can help improve your hotel operations in a variety of ways.

We provide expert analysis and advice on various aspects of the business, such as guest experience, staff performance, financial management, and overall operations.

We can also help you identify and implement solutions to specific issues, such as:

• Reviewing the hotel’s financial performance and identifying areas for cost savings.

• Analyzing guest feedback and identifying areas for improvement in guest service and experience.

• Assessing the hotel’s operational processes and identifying areas for efficiency improvement.

• Providing training and development opportunities to hotel staff to improve their performance and guest service.

• Helping the hotel to implement technology solutions to streamline operations and improve efficiency.

• Providing guidance on best practices in the industry and making recommendations on how to implement them in the hotel.

Overall, Divine Hotel Consultants can provide you a fresh perspective and bring industry expertise to help your hotel improve the operations, increase efficiency, and ultimately drive revenue and improve profitability.

Pricing & Revenue Management

Selling out and filling up your hotel is your ultimate goal, right?

Once every room is filled, you may think you’ve done your job and are making money. But think again… are your leaving money on the table?

Though it may seem counter-intuitive, but it’s reality. It is human nature and the easy choice to take the money and sell out early, but you are leaving money on the table.

hotel-revenue-management-services

Hotel Revenue Management and Profit Optimization Plan

A key part of your hotel pricing and revenue management strategy comes down to having a clear idea of how much demand you have for each day.

The more accurate you can be with your forecast, the more successful you can be with your pricing.

1. As a part of the strategic hotel revenue management and enhancement plan for your hotel, we will analyse the following components:

• Information Systems
• Historical Demand and Booking Patterns
• Market Segmentation
• Pricing and Inventory Management
• Distribution Benchmarking
• Demand Forecast and Displacement Analysis
• Costs associated with customer acquisition and retention

2. We will also analyse the strengths of your hotel and its pricing and make recommendations for the price points that will yield higher net profit.

3. Based on the findings and our research, we will design a holistic and integrated revenue improvement strategy for your hotel, which encompasses sales, marketing, revenue management, maximizes inventory management and capitalizes on the best distribution channels with lower cost of acquiring customers, thereby generating higher revenues for your hotel.

4. We will work as part of your hotel’s team, providing strategic guidance to implement revenue enhancement and distribution strategies intertwined with seasonality, occupancy rates, distribution channels, for each market segment, and business source.

How this can help you

Divine Hotel Consultants’ Hotel Revenue Management Plan will help you to:

Unlock behavioral insights through new data sources, predict consumer demand and optimize price and inventory availability in order to match that demand and maximize revenue growth.

Improve marketing and sales efficiency. It will tell the marketing team, how aggressive to be with offers and promotions and when they’ll need them. It will help the filling the rooms when demand is low and not flooding the market with deals when it’s not necessary.

Total Revenue Management for significantly boosting revenue growth. Along with room revenue, our Revenue Enhancement plan also takes into account the ancillary revenue that is generated in other various other revenue streams of the hotel, including restaurants, bars, conference centers, banquet rooms, and spas.

Reputation management: We’ll help you build and maintain a positive reputation that will attract repeat customers and boost revenue.

Pricing & Revenue Management

Selling out and filling up your hotel is your ultimate goal, right?

Once every room is filled, you may think you’ve done your job and are making money. But think again… are your leaving money on the table?

Though it may seem counter-intuitive, but it’s reality. It is human nature and the easy choice to take the money and sell out early, but you are leaving money on the table.

hotel-revenue-management-services

Hotel Revenue Management and Profit Optimization Plan

A key part of your hotel pricing and revenue management strategy comes down to having a clear idea of how much demand you have for each day.

The more accurate you can be with your forecast, the more successful you can be with your pricing.

1. As a part of the strategic hotel revenue management and enhancement plan for your hotel, we will analyse the following components:

• Information Systems
• Historical Demand and Booking Patterns
• Market Segmentation
• Pricing and Inventory Management
• Distribution Benchmarking
• Demand Forecast and Displacement Analysis
• Costs associated with customer acquisition and retention

2. We will also analyse the strengths of your hotel and its pricing and make recommendations for the price points that will yield higher net profit.

3. Based on the findings and our research, we will design a holistic and integrated revenue improvement strategy for your hotel, which encompasses sales, marketing, revenue management, maximizes inventory management and capitalizes on the best distribution channels with lower cost of acquiring customers, thereby generating higher revenues for your hotel.

4. We will work as part of your hotel’s team, providing strategic guidance to implement revenue enhancement and distribution strategies intertwined with seasonality, occupancy rates, distribution channels, for each market segment, and business source.

How this can help you

Divine Hotel Consultants’ Hotel Revenue Management Plan will help you to:

Unlock behavioral insights through new data sources, predict consumer demand and optimize price and inventory availability in order to match that demand and maximize revenue growth.

Improve marketing and sales efficiency. It will tell the marketing team, how aggressive to be with offers and promotions and when they’ll need them. It will help the filling the rooms when demand is low and not flooding the market with deals when it’s not necessary.

Total Revenue Management for significantly boosting revenue growth. Along with room revenue, our Revenue Enhancement plan also takes into account the ancillary revenue that is generated in other various other revenue streams of the hotel, including restaurants, bars, conference centers, banquet rooms, and spas.

Reputation management: We’ll help you build and maintain a positive reputation that will attract repeat customers and boost revenue.

Reputation Management

Knowing what is being said online about your business, and where it is being said is crucial too your hotel’s success.

Hotel booking decisions are influenced more by peer experience when making buying decisions than the traditional advertisements.

Today your hotel’s online reputation is shaped by your customers, not by you, as more and more guests are expressing their views and sharing their hotel experiences on multiple online channels – TripAdvisor, social media channels such as Facebook, Twitter, and Youtube – online reputation management is now, one of the most important aspects of maintaining your hotel’s positive image.

We will review the customer journey. Often it’s the ‘little’ things that can make a big difference to your guest experience. We will assess whether you are set up to exceed guest expectations and suggest changes where necessary.

Turnaround your hotel fast and start seeing
the results you deserve.

We know that at the end of the day, it’s about results, not just ideas, which is why we get to work immediately, implement our strategies, track progress and analyze the results to give you a closer look at your return on investment.

Our team of experts has a wealth of experience and knowledge in the hotel industry and we’re ready to put that to work for you.

We will give you the entire picture, allowing you to understand and manage conflicting goals, consider trade-offs and make decisions that improve the overall success of your business, all of which that separates the great from the good.

Our all-inclusive hotel business turnaround consulting expertise will help you to:

• Enhance the quality of your asset

• Improve your brand positioning

• Increase your occupancy and direct bookings

• Reduce dependency on OTAs

• Improve Service delivery

• Precise and detailed revenue forecasting

• Increase revenues and bottom-line profits

Reputation Management

Knowing what is being said online about your business, and where it is being said is crucial too your hotel’s success.

Hotel booking decisions are influenced more by peer experience when making buying decisions than the traditional advertisements.

Today your hotel’s online reputation is shaped by your customers, not by you.

As more and more guests are expressing their views and sharing their hotel experiences on multiple online channels – Google reviews, TripAdvisor,  Facebook, Twitter, and Youtube – online reputation management is now, one of the most important aspects of maintaining your hotel’s positive image.

We will review the customer journey. Often it’s the ‘little’ things that can make a big difference to your guest experience.

We will also assess whether you are set up to exceed guest expectations and suggest changes where necessary.

Turnaround your hotel fast and start seeing
the results you deserve.

We know that at the end of the day, it’s about results, not just ideas, which is why we get to work immediately, implement our strategies, track progress and analyze the results to give you a closer look at your return on investment.

Our team of experts has a wealth of experience and knowledge in the hotel industry and we’re ready to put that to work for you.

We will give you the entire picture, allowing you to understand and manage conflicting goals, consider trade-offs and make decisions that improve the overall success of your business, all of which that separates the great from the good.

Our all-inclusive hotel business turnaround consulting expertise will help you to:

• Enhance the quality of your asset

• Improve your brand positioning

• Increase your occupancy and direct bookings

• Reduce dependency on OTAs

• Improve Service delivery

• Precise and detailed revenue forecasting

• Increase revenues and bottom-line profits

Ready to transform your hotel business and grow faster?

Your hotel is a valuable asset. Don't let your hotel's problems continue to escalate.

We can help you turnaround your hotel into a profitable business.

Get in touch with us today to schedule a no – obligation initial meeting and learn how we can help you achieve success and turnaround your hotel into a profitable business.