Why is Search Engine Marketing important for independent hotels?

Today independent hotels are not just competing with bigger hotel chains, but also with OTAs who also run ads for your hotel. OTAs have much bigger marketing budgets than independent hotels. They spend huge amounts on advertising by bidding for keywords, particularly on ‘hotel brand’ keywords on Google and other search engines, which enable them to appear above the official hotel site when consumers searches for the hotel name.

It simply means that a customer who is searching for your hotel sees the OTA ad for your hotel first instead of your hotel website. This not only takes away the customer who would have booked directly, but also comes at a heavy cost – the OTA commission – if he books your hotel!

search-engine-marketing-for-hotelsTo increase direct bookings and control the high commission costs, independent hotels need to be alert and strategically plan their Search advertising campaigns.

Paid online advertising complements your existing SEO strategies, and if managed properly, generates instant traffic by placing you at top positions on search engines. It not only places your site in prominent view of searchers, but also gives you with the ability to understand what your your users are looking for, by accurately testing keywords and content.

Pay Per Click marketing or SEM is even more vital for any digital marketing strategy due to wild competition for top keywords. A well designed strategy – with a right mix of high and low volume keywords which balance impressions on these search engine pages – is crucial for a lower-cost and high ROI Pay Per Click marketing campaign.

Our (SEM) Search Engine Marketing Services for Independent Hotels

Divine Hospitality Consulting provides SEM services for independent hotels to help them in understanding the user requirements better and converting lookers into bookers. Our strategies are designed beyond CTR and conversions, more towards achieving long term ROI and best customer LTV (life-time value).

Boost Traffic, Increase ROI & Bring accountability to your PPC Campaigns

We make your campaigns scalable with:

Divine Hospitality’s Search Engine Marketing Services help independent hotels to target searches and build quality links to increase their direct revenue by:

Our Pay – Per-Click Advertising (PPC) services Include: search-engine-marketing-for-hotels

Our SEM Methodology

Display Advertising

One of the most distinguished features of modern display ads is their ability to target custom audiences as compared to traditional advertising.

Divine Hospitality Consulting delivers the most effectively developed CPA/ROI – targeted Display advertising strategies for your business which are based and expanded upon methodologies applied in Search-based PPC advertising.

Divine Hospitality Consulting provides comprehensive adwords management services to independent hotels from creation, optimization to management to help you get the most out of your search advertising on Google and Bing.

Contact Us today to find out how our Search Engine Marketing (SEM) services can help to increase your hotel’s direct revenues.