Hotel Email Marketing Services
Why is Email Marketing important for independent hotels?
Email Marketing is an excellent and a cost effective way to help you increase your hotels brand visibility and reach a larger audience. It helps you to build guest loyalty, drive customer engagement and generate direct revenue opportunities with past, present, and prospective customers through well-targeted communications.
It is cost efficient compared to other forms of marketing and be customized and easily automated, thus making it an excellent relationship building tool for independent hoteliers to stay in touch with their guests and prospective customers.
Today despite the exponential growth of social media, Email marketing is still one of the top performers and a popular digital marketing channel and if done correctly, can be one of the most effective ways to improve your hotel’s occupancy and direct revenue.
Successful digital marketing is both an art and science which is a blend of complementing strategies — all of which must be combined in the right balance and at the right time – and email marketing is one of your best tools.
However, it’s important to define your business objectives and meticulously design your email strategy, to run a successful email campaign.
Why do you need Email Marketing for your hotel?
- For most hotels, rooms and facilities are easily filled during high demand periods such as New year, Diwali and long weekends.
- But the rest of the year isn’t that easy and focused promotional and marketing efforts are necessary to generate bookings and fill the rooms to achieve revenue goals.
- This is when you need a strategically developed sales and marketing plan to drive direct revenues and reduce dependency on third party channels and intermediaries.
- Hotel Email marketing one of the best and ways to advertise and reach out to potential guests directly in a cost effective way.
Divine Hospitality Consulting provides successful and measurable hotel email marketing services to independent hotels which help them to improve customer engagement through effective email communications that touch the customer at the right time with relevant messages and drive direct bookings that provide the best return on investment.
Our Hotel Email Marketing Services
At Divine Hospitality Consulting, we design and execute guest relations management hotel email marketing campaigns which help independent hotels in strengthening their brand’s image with timely and personally relevant messages that reinforce a favourable guest experience.
The objective of any relationship marketing program that utilizes email marketing is to reduce marketing costs while increasing sales results. But it all starts with identifying those customers who will be most receptive to your offering.
Our Hotel Email Marketing Services include:
We create relevant email campaigns and send personalized offers to different customer segments to drive responses and increase conversions.
We create email campaigns from your customers’ perspective and ask ourselves “what’s in it for them?”. By creating relevant marketing messages we begin engagement with the prospect in prospecting phase and continue into the acquisition phase to active customer stage.
We create highly targeted small test programs and run rigorous tests to gauge the success of those trial communications before they can be scaled into bigger campaigns. Continuous testing and making changes based on findings is vital for Email marketing success. Tests include: subject line and content, personalization, offers and call to action, mail delivery day and time, frequency.
Guest engagement throughout the year.
We study where each customer lies within the booking journey and focus the Customer communication throughout the entire customer lifecycle and not just limited to first time or frequent guest bookings, for maximum impact.
While creating email frequency and delivery schedule, We set up a series of emails configured with time and trigger driven parameters and automated to engage more guests.
By analysing customer response and gaining a clear understanding of which stage a customer is in the booking journey, we then segment them into target groups – based on – real-time inbound response rates – and apply those insights to create and initiate a targeted one-on-one email communication with them, making our personalized message or customized offer, unique to each customer.
Integration of e-mail campaign with Social Media
Email Inbox Delivery Maximization
by effectively managing subscription data to avoid spam traps and keep bounce rates low by segmenting and delivering compelling and contextually crafted content -rich personalised messages.
Measuring Success– Campaign Analysis and Reporting
Tracking actions and measuring ROI from each email campaign.
The ultimate aim of any campaign is acquiring profitable customers. It’s all about the bottom line.
We help you access real-time updates (performance, open and click though rates, enquiries and bookings generated from emails) and understand the real ROI which is measured by how much business the campaign generated. This timely measurement enables us to analyse ROI metrics for the value of each campaign and optimize campaigns for greater effectiveness and make a positive contribution to both bookings and direct revenue.
Communication for the Entire Customer Life-cycle
- Pre – Stay and Post – stay guest engagement with personalized communications.
- Customer engagement by cross-selling, providing a great value-add to their stay.
- Collecting guest feedback on their stay experience, to gain a profound understanding of their needs, preferences and behaviour.
- Guest loyalty rewards and special offers.
Get in touch with us today to know more about how we can assist you with your hotel’s email marketing to build long-term customer relationships, enhance brand loyalty, boost direct revenue, and increase your ROI and deliver better results bottom line profits.