Restaurant Business Plan and Pitch Decks

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. ~Sun Tzu

What You Don’t Know Can Hurt Your Business

Having the right business plan about the market you’re entering and the competition you’ll face can help you successfully launch your restaurant business.

Why do you need a restaurant business plan?

• The restaurant business is a highly competitive industry with many variations and here Hard work, great food, and the will to succeed are not enough.
• A business plan is essential for most new restaurant owners and start – ups seeking any kind of financing. It is absolutely imperative for a prospective restaurateur. By writing a restaurant a business plan, you do two things:
  • You show the investors you have a clear and concise plan for getting your restaurant up and running.
  • You learn about all the different moving parts of restaurant business, as well as your competition and the market.
• A business plan is especially helpful to those who are just venturing into the food/restaurant industry. As you study and gather information for your restaurant business plan, you may uncover problems that you hadn’t considered or missed previously.

We will help you create a strategic business plan for your restaurant

Divine Hospitality Consulting helps you design a strategic restaurant business plan which provides roadmap for the future of your restaurant business and serves as a financial tool for your business. We help you consider all the pitfalls and opportunities of your prospective restaurant, well before you open its doors and put together a business plan which also serves as an analytical tool that helps your restaurant business differentiate itself from the competition.

In other words, we help you design a business plan for reaching your restaurant’s profit goals and consistent and sustainable business growth. Our Business Plan It is undoubtedly amongst the most important ingredients in making your restaurant dream a reality.

Here is a brief overview of our restaurant business plan geared specifically to the restaurant industry.

1. Executive Summary– An overview of your entire business plan. More as your introduction that Explains why you are well suited for this restaurant venture and to give the a potential investor the basics of your business idea.
2. Company Description – This part of a business plan is an analysis of your business. It covers the location, legal name and style of restaurant you want to create, your competition, and other research information.
3. Market Analysis– This part of restaurant business plan explains the marketing strategy. Market analysis covers the following:

• Your target customer base and why they are going to flock to your new restaurant, not your competitors.
• Competition analysis- Who is your competition? How you will compete with the already established restaurant businesses in your area.
• Marketing- How are you going to target your core audience? What is going to set you apart from your competition? Restaurant’s Advertising Plan and methods which will be used to promote your restaurant.

4. Business Model/ Products and Services.

This covers your hours of operations, manpower planning. Here we also talk about the benefits we offer our restaurant customers and tie -up with vendors and local suppliers, farms that will give your restaurant a competitive edge.

5. Management & Ownership– Who is going to run the show? how are you going to do it? Basically this section is about who is going to do what, including any shortlisted employees who will add value to your new restaurant.
6. Financial Projections: This includes a 1 – 3 year sales forecast, Start – up costs, Working capital requirements and utilization, CAPEX Budget, Operating Budget, Income and Expense statements, KPIs and other financial reports which form a part of the overall financial strategy.
7. Return on Investment analysis and Exit Strategy – The ultimate goal of any business is to make profits and generate a handsome return on investment. This section presents the ROI analysis and exit options for investors.

Pitch Decks:

The first thing to keep in mind when pitching to an investor is their time. They will likely not have the to read through the detailed feasibility reports, concept, and business plan.

Which is why we also help you to develop a “pitch deck,”  brief but precise 10-15 page document that showcases the most relevant and important data from those plans and which would help you attract the investor’s attention, further interesting them and engaging them in key points of conversation.

Keeping it simplified, we concentrate on the following most important points:

1. The size of the market and gap within
2. How you will deliver a solution to the market
3. Your secret(s) to restaurant success
4. The overall concept and revenue model
5. Your unique F&B menu options
6. The summary of your marketing plan
7. The current competitive landscape
8. The structure of the management team
9. Your financial projections and key performance indicators
10. Start-up or development costs plus exit strategies

Get in touch with us today for a no – obligation meeting to understand how we could help you with your restaurant business planning.